Our Story
MissTrang Coffee began with a personal turning point. After more than a decade in fast-paced marketing, Trang relied on coffee as daily fuel for focus and clarity. Like many, her view of Robusta was shaped by old perceptions - used mainly in cheap fillers and blends, known for harsh, overwhelming bitterness.
A return to Vietnam’s Central Highlands changed that. Experiencing Robusta at its origin revealed something unexpected: deep aroma, strong body, and clean, steady energy without the bitterness she once assumed was unavoidable. That discovery sparked a simple but powerful question: What if Robusta had never been given the care it truly deserved?
That question became the foundation of MissTrang Coffee.
For years, Robusta was judged by poor processing and high-volume production rather than its true potential. We chose to challenge that narrative. By working directly with trusted producers, selecting high-ripeness cherries, and applying clean processing, color sorting, stone removal, and precision roasting, we let Robusta speak for itself. Nothing added. Nothing hidden. The result is a smoother, balanced cup that preserves Robusta’s bold character - without the harsh bitterness it is often known for.
MissTrang Coffee exists for modern lives that demand more - more focus, more resilience, more honest energy. Our Robusta is crafted to move with you: brewed as pour over in quiet mornings, cold brew for long workdays, espresso for sharp clarity, or traditional Vietnamese phin for moments of connection. Each cup delivers natural, long-lasting energy without masking flavors or overwhelming the palate.
Our mission is clear: to elevate Vietnamese Robusta beyond old stereotypes and present it as it truly is - strong, refined, and intentional. This is not coffee designed to follow trends or compete on price. It is coffee made to support real life. Robust Your Life, one cup at a time.
